We provide innovative insurance
cover that meets your lifestyle needs
Prime Life Assurance Ltd was established in December 2011 by COGEAR Ltd to comply with regulatory directives mandating the separation of short-term and long-term insurance policies. In May 2012, Prime Life Assurance Ltd obtained a license from the National Bank of Rwanda to offer life insurance services. Initially, life insurance services were provided under a department within COGEAR .
In 2014, Prime Life Insurance was predominantly owned by Greenoaks Global Holdings. Significant ownership changes occurred in 2017, with Rwanda Mountain Tea and SP Aviation Companies becoming its major shareholders.
By 2023, FINAFRICA had acquired the majority ownership. Presently, Prime Life Insurance has FINAFRICA and SP Aviation as its main stakeholders. Accredited by the National Bank of Rwanda, Prime Life Insurance provides comprehensive long-term insurance services .
Our primary objective is to bring you credible, innovative, and robust long-term insurance products. We take the guesswork out of insurance, by working fast and successfully delivering fit-for-purpose, market-leading insurance products and practices to clients across Rwanda.
to ensure that each and every Rwandan has access to the appropriate insurance cover provided with the highest level of customer service and satisfaction.
to be the leading and most admired financial institution in Rwanda by all customers and employees.
Contact us for insurance that works for you
Monday - Friday: 8:00 AM - 5:00 PM
Saturday: Closed
Sunday: Closed
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Want to be a part of
something special? Why not join our dream team?
| Day | Prime Life | Prime General |
|---|---|---|
| Mon - Fri | 8:00 AM - 5:00 PM | 8:00 AM - 5:00 PM |
| Saturday | Closed | 9:00 AM - 2:00 PM |
| Sunday | Closed | Closed |
Press *177# or Click here